NewCo Sydney 2017

How will physical retail thrive in the post search era?

Shopping Malls and Retailers have big problems. It is more difficult for shoppers to find physical stores selling brands and products compared to finding the same products in online stores. This is because data about physical retail stores has not been organised effectively and indexed by search engines. 

If finding a physical store is harder than an online retailer, shoppers buy online instead of visiting a store. Booodl calls this Shopper Visit Leakage. Bricks and Mortar retailers are also not well placed to benefit from growing consumer trend of Digital Assistants. 
The physical retail ecosystem (and traditional revenue models) will be further damaged if they do not improve their discoverability online. Digital Assistants such as Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Siri are becoming the key battleground for consumers attention. The mission piece of all these platforms is improving the efficiency of shopping within physical retail.

Learn why our founders believe saving the physical retail ecosystem is a problem worth solving. There will be a Q&A with staff and customers at Booodl HQ in their open plan tech hub in Surry Hills. You will get to try Amazon Alexa for yourself.